Privacy Policy

Effective Date: January 9, 2026

At RA.ellé, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website ra-elle.myshopify.com and make purchases from our premium athleisure collection.

1. Information We Collect

Personal Information

When you visit our store, place an order, or interact with our services, we may collect the following personal information:

  • Contact Information: Name, email address, phone number, billing address, and shipping address
  • Payment Information: Credit card details, billing information (processed securely through our payment providers)
  • Account Information: Username, password, and preferences if you create an account
  • Order Information: Purchase history, product preferences, and transaction details

Automatically Collected Information

We automatically collect certain information when you visit our website:

  • Device Information: IP address, browser type, operating system, device identifiers
  • Usage Data: Pages viewed, time spent on pages, links clicked, referring website
  • Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to enhance your experience

2. How We Use Your Information

We use the collected information for the following purposes:

  • Order Processing: To process and fulfill your orders, manage payments, and arrange shipping
  • Customer Service: To respond to your inquiries, provide support, and handle returns or exchanges
  • Communication: To send order confirmations, shipping updates, and important account information
  • Marketing: To send promotional emails about new collections, exclusive offers, and updates (with your consent)
  • Personalization: To customize your shopping experience and recommend products based on your preferences
  • Analytics: To understand how customers use our website and improve our services
  • Legal Compliance: To comply with applicable laws, regulations, and legal processes
  • Fraud Prevention: To detect and prevent fraudulent transactions and protect our business

3. Information Sharing and Disclosure

We do not sell your personal information. We may share your information with:

Service Providers

  • Payment Processors: To securely process your payments
  • Shipping Partners: To deliver your orders
  • Email Service Providers: To send communications
  • Analytics Providers: To analyze website performance
  • Marketing Platforms: To manage promotional campaigns (with your consent)

Legal Requirements

We may disclose your information if required by law, court order, or governmental regulation, or to protect our rights, property, or safety.

Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.

4. Data Security

We implement appropriate technical and organizational security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These measures include:

  • Secure Socket Layer (SSL) encryption for data transmission
  • Secure payment processing through PCI-DSS compliant providers
  • Regular security assessments and updates
  • Restricted access to personal information on a need-to-know basis
  • Employee training on data protection practices

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

5. Your Rights and Choices

You have the following rights regarding your personal information:

Access and Correction

You can access and update your account information at any time by logging into your account or contacting us.

Marketing Communications

You can opt out of receiving promotional emails by clicking the "unsubscribe" link in any marketing email or by contacting us directly.

Cookies

You can control cookies through your browser settings. Note that disabling cookies may affect website functionality.

Data Deletion

You can request deletion of your personal information by contacting us. We will retain certain information as required by law or for legitimate business purposes.

Data Portability

You can request a copy of your personal information in a structured, commonly used format.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Order information is typically retained for accounting and legal compliance purposes.

7. International Data Transfers

Your information may be transferred to and processed in countries other than India. We ensure appropriate safeguards are in place to protect your information in accordance with this Privacy Policy and applicable data protection laws.

8. Children's Privacy

Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

9. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of significant changes by posting the updated policy on our website with a new effective date. Your continued use of our services after changes constitutes acceptance of the updated policy.

We are committed to resolving any privacy concerns promptly and transparently.